Suveen Sahib, co-founder and CEO of K18 Inc., is scheduled to present “Next-generation hair biology, aging pathways and molecular repair,” at In-Cosmetics Global. Dr. Rita El Khouri, senior VP research and innovation, will join Sahib on the Marketing Trends Theater stage (Hall 7) at 11 am on Tuesday, April 14.

 In just five years, K18’s biology-first approach and simplified product architecture has propelled the firm into a global brand across more than 75 countries. Using biomimetic chemistry, K18 engineers molecular solutions that repair hair at its origin. Its patented K18Peptide reconnects broken keratin chains, HeatBounce forms a flexible, heat-activated shield, and its follicle longevity research targets aging pathways.

By reducing complexity and saving time, K18 says it frees stylists and consumers from elaborate routines, liberating their hair “canvas” for creativity and self-expression.